Cambria
To increase awareness by 20% with millennials, you need a strong strategic plan and creative that resonates. And most importantly, you need to understand their mindset. It’s why Cambria® hotels & suites worked with Marriner to redefine its brand and add some Clarity to its marketing approach. Through insightful research identifying millennials and mid-frequent business travelers as the greatest opportunity for growth, we developed positioning that played to millennials sense of self-confidence. In post-wave research, those who were exposed to our campaign were significantly more likely to agree that Cambria was a brand “for people like me.”
- Advertising
- Brand Development
- Collateral & Sales Support
- Digital
- Email Marketing
