Cambria

Cambria

To increase awareness by 20% with millennials, you need a strong strategic plan and creative that resonates. And most importantly, you need to understand their mindset. It’s why Cambria® hotels & suites worked with Marriner to redefine its brand and add some Clarity to its marketing approach. Through insightful research identifying millennials and mid-frequent business travelers as the greatest opportunity for growth, we developed positioning that played to millennials sense of self-confidence. In post-wave research, those who were exposed to our campaign were significantly more likely to agree that Cambria was a brand “for people like me.”

  • Advertising
  • Brand Development
  • Collateral & Sales Support
  • Digital
  • Email Marketing
  • Print

We launched creative in cities across the U.S., but we still needed to respect the value of localization. It’s why we specifically built each market’s media plan to meet the nuances and habits of millennials in those locations. A great example of this was our complete station domination of New York’s Penn Station.

Our campaign photography showcased young professionals and mid-frequent travelers in their most natural state. The people and the wardrobe celebrated the diversity of personality among millennials.

Our campaign photography showcased young professionals and mid-frequent travelers in their most natural state. The people and the wardrobe celebrated the diversity of personality among millennials.

With Madison Square Garden in a prime location near two Cambria properties, we ran an MSG takeover showcasing campaign updates and new photography.

With Madison Square Garden in a prime location near two Cambria properties, we ran an MSG takeover showcasing campaign updates and new photography.

Color blocking, punchy headlines, strong photography and strategic placements ensured millennials couldn’t miss Cambria’s message.

Color blocking, punchy headlines, strong photography and strategic placements ensured millennials couldn’t miss Cambria’s message.

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