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How Consumer Demand is Changing Convenience Food in Retail and Restaurants
Gone are the days when opting for convenient food meant sacrificing quality. Consumers’ lifestyles, work schedules and flavor preferences have changed—and their definition of “convenient” has, too. Today’s manufacturers, retailers and foodservice operators need to know that convenience in food isn’t just about saving time; it’s about preserving quality, flavor and the joy of eating.
The Convenience Food Paradox
It’s no surprise that 60% of adults say they don’t have enough hours in the day, and 90% are concerned about rising grocery prices. With packed schedules and mounting financial pressure, finding time to prepare food can feel nearly impossible. Yet, food remains a critical outlet for joy and exploration—83% of people enjoy exploring new cultures through food, and more than half consider themselves adventurous eaters.
This has led to increased demand for foods that are quick to prepare, flavorful and high quality—a trifecta that would have been hard to come by several years ago. Manufacturers, operators and retailers have taken note, leading to new convenience-focused foods that are elevated and easy at the same time.
Elevated Convenience Foods: Ramen Reinvented
Originally popularized in the U.S. in the 1970s, instant ramen is experiencing a resurgence, partially thanks to TikTok’s #ramenhacks trend. Social media has sparked a new approach to this classic by encouraging consumers to upgrade their bowls with miso paste, homemade broths, fresh chilies and added protein like tofu or eggs. These culinary twists transform instant noodles from a quick meal fix into a platform for creativity and gourmet experiences—all without breaking the bank.
As seen in retail:
Immi is a brand that has reinvented ramen with a vegan, high-protein formula featuring savory vegetables and low-carb pumpkin protein noodles. With innovative flavors like Black Garlic “Chicken” and Tom Yum “Shrimp,” Immi offers a healthier, elevated twist on a traditional favorite.
Omsom, another trend-setting brand, has tapped into this demand by launching Saucy Noodles, a line of air-dried, knife-shaved noodles in bold flavors such as Soy Garlic and Chili Sesame. Each serving takes just four minutes to prepare, proving that convenience can go hand-in-hand with authentic Asian-inspired flavors.
Gourmet Condiments and Flavor Enhancers
As inflationary pressures continue, more consumers are looking for budget-friendly ways to explore new flavors at home. Premium sauces, dressings, and condiments allow home cooks to experiment with complex flavors without the need for extensive ingredients or cooking expertise.
According to Mintel, four in ten adults under 45 are looking for condiments with restaurant-quality flavors. Brands like SOMOS have embraced this trend by introducing Salsa Macha, a versatile condiment available in flavors like Nuts & Seeds and Mango & Pineapple, made to add crunch and heat to any dish.
As seen in retail:
Acid League’s Shortcut Sauces—including flavors like Triple Garlic, Umami Miso, and Sweet ‘n Sour—allow consumers to enhance meals with just a few drops, turning ordinary dishes into bold, flavorful experiences.
Solo Dining—A Rising Trend in Foodservice and Retail
Convenience also means catering to individual needs, which has driven a rise in single-serve dining. Nearly 30% of American households now consist of one person, reflecting changing lifestyles and work habits. More Americans are also working longer hours, often leading to solo dining as a convenient choice. This trend is growing beyond necessity as people increasingly embrace the relaxation and self-care of dining alone.
As seen in foodservice:
According to Technomic, major food chains are leaning into single-serve meal options, such as personal-sized pizzas and handheld items like calzones.
Solo dining isn’t just affecting the foodservice landscape—more single-serve options are showing up on retail shelves as well. Inspired by TikTok’s #littletreatculture, mini indulgences encourage people to enjoy some luxury in their day-to-day routines. Individual-sized cakes and treats are booming, with brands like Little Debbie and Buddy Valastro’s Cake Boss expanding their offerings of smaller dessert portions.
The Future of Convenience Food
As consumers redefine convenience, the demand for easy and elevated food options is only growing. Whether you’re in manufacturing, retail or foodservice, it’s time to connect with consumers craving convenience and quality in every bite. Reach out to see how our insights and creative marketing capabilities can help you deliver.
Sources:
- Americans Reveal What They Would Do with More Free Time: Poll. New York Post, January 2023
- High Food Prices, Inflation Impact on Groceries and Restaurants. Business Insider, December 2023
- How Condiment Brands Can Gain Younger Consumers. Mintel Consumer Research, 2022
- America’s Families and Living Arrangements. U.S. Census Bureau, 2022
- 2024 Global Restaurant Trends Forecast. Technomic, 2023