Marriner Marketing Communications, an award-winning branding and activation agency specializing in the food, beverage and hospitality industries, welcomes Lauren Burton to its Senior Leadership Team as VP of Marketing Technology.
Burton brings more than 15 years of experience in the digital world. At Marriner, she will focus on combining cutting-edge technology with strategic marketing to drive innovation and deliver measurable results for the agency’s clients. With a strong background in agile project management, user experience design, full-stack development, A.I. engineering and data-driven decision-making, Burton is well-equipped to lead the agency’s efforts in creating impactful, forward-thinking solutions.
“Lauren’s experience combined with her pioneering spirit has led her to the cutting edge of marketing technology,” said David Melnick, Partner/EVP of Brand Integration at Marriner. “Her guidance and leadership will be crucial as we continue to help our clients evolve and win in an increasingly complex digital landscape.”
Prior to joining Marriner, Burton held roles at Edelman as Vice President of Technical Strategy and at Subject Matter (Avoq) as Vice President of Technology. Most recently, she served as Head of Operations at LR Paris. Throughout her career, she has managed high-profile projects for a range of notable brands and initiatives including Nestlé, Virginia Economic Development Partnership (VEDP), Marriott, Shell, Samsung and Johnson & Johnson.
Burton is equally excited to join Marriner and contribute to its mission. “I’ve always been passionate about combining technology with creativity to build meaningful connections between brands and their audiences,” she said. “Marriner’s clarity-driven value proposition and its strong culture of collaboration resonate with me—I’m very excited to be part of the team.”
ABOUT MARRINER MARKETING
As a brand transformation agency, Marriner Marketing Communications has been a leader in providing integrated solutions for the food, beverage and hospitality industries for nearly 35 years. Customers count on Marriner for effective, Clarity-driven communications to champion the voice of the target and provide a competitive advantage. Marriner’s customers include such notable brands as Advanced Food Products, Butterball, Campbell’s, Enjoy Baltimore County, Frontier Airlines, J&J Snack Foods, the Maryland Office of Tourism, Nestlé Professional Solutions, Pacific Foods, Perdue Farms, Post Holdings and Simplot. Visit marriner.com or marriner.com/work to explore Marriner’s portfolio.
