The Sugar Association, the scientific voice of the U.S. sugar industry, announced the launch of its completely redesigned website, with a goal of making this engaging and useful tool a home for consumers seeking facts and information about sugar.
“Our goal is to connect with consumers so that they understand sugar better and can feel more confident about consuming it in moderation,” the Sugar Association President and CEO Dr. Courtney Gaine said. “There is so much more to sugar that people may not know about, and we hope the new website brings to life sugar’s unique, multifunctional role in our diets. We are excited to provide information that consumers are seeking, such as facts about the science of sugar, its journey from farm to table and how most Americans enjoy it in their diet. The more knowledge we can share, the more people can feel confident in the role that sugar plays in a healthy, balanced and enjoyable diet.”
Creative, colorful and easy to use, the new sugar.org contains information about the origin, types and uses of sugar, including its many functions in food and beyond, as well as current consumption trends. Blog posts, downloadable educational materials and FAQs provide more opportunities for families, educators, health professionals and the media to discover all that sugar has to offer.
The Sugar Association’s new website will help consumers continue to learn about the many ways we all enjoy sugar, access science-based information and data, and focus on moderation and smart dietary choices. “Our redesigned, innovative website is one way we are showing our commitment to earn the trust of consumers as a resource for anyone who wants to learn more about sugar and its incredible history,” Gaine said.
ABOUT THE SUGAR ASSOCIATION
The Sugar Association, founded in 1943, is the scientific voice of the U.S. sugar industry. The association is committed to making a difference by continuously supporting scientific research and sharing its knowledge that there’s more to sugar by increasing consumer understanding of and confidence in the role that sugar plays in a nutritious, balanced and enjoyable diet. The Sugar Association represents nearly 12,000 beet and cane sugar growers, as well as processors and refiners of sugar. The U.S. sugar industry generates 142,000 jobs in 22 states and contributes $20 billion to the economy annually. For more information, visit www.sugar.org and follow the Sugar Association’s Facebook and Twitter pages.
ABOUT MARRINER
As a branding and activation Agency, Marriner Marketing Communications has been a leader in providing integrated solutions for the food, beverage and hospitality industries for nearly 30 years. Clients count on Marriner for effective, clarity-driven communications to address a wide variety of business opportunities and champion the voice of the consumer. Marriner’s Clients include such notable brands as Butterball, Campbell’s, Knouse Foods, Maryland Office of Tourism, Perdue Farms, Plastics Industry Association and Vulcan. For more information, visit www.marriner.com.
