Marriner Marketing, a leading brand transformation agency, proudly announces two awards at the 2024 American Advertising Awards, securing accolades for copywriting and an integrated campaign on behalf of the Maryland Department of Commerce’s Office of Tourism & Film.
The agency’s first ADDY was awarded for outstanding copywriting in Maryland Tourism’s Underground Railroad campaign, an initiative aimed at narrating the impactful, yet often overlooked, stories of heroes who shaped Maryland’s history.
Along with this achievement, Marriner clinched an additional award for its integrated “You’re Welcome” campaign, designed to bolster the positive perception of Maryland as a tourist destination. Infusing a new tone into a fresh campaign, Marriner focused on key attractions and activities that define the state. The campaign served as a fun invitation for travelers and a reason to boldly showcase what makes Maryland truly unique, resulting in a 173% year-over-year increase in revenue generated. With an outstanding ROI of $23:1, the campaign set a new standard for success.
“Our work with Marriner has been instrumental in working to elevate Maryland as a must-see travel destination,” said Liz Fitzsimmons, Managing Director of the Maryland Department of Commerce Office of Tourism & Film. “By showcasing Maryland’s differentiators through the ‘You’re Welcome’ campaign, we have increased revenue to our state’s many tourism-related businesses which delivers economic opportunity and quality of life to Marylanders. And, we really like that the ADDY Awards recognized our work!”
Jessica Painter, VP of Creative at Marriner, remarked, “The success of the ‘You’re Welcome’ campaign and Underground Railroad initiative, coupled with the awards we received, demonstrates the power of Marriner’s strategic creativity. These victories represent our commitment to excellence and our ongoing partnership with the Maryland Department of Commerce’s Office of Tourism & Film.”
ABOUT THE ADDY AWARDS
The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting more than 25,000 entries every year in local AAF Ad Club competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising.
ABOUT MARRINER MARKETING
As a brand transformation agency, Marriner Marketing Communications has been a leader in providing integrated solutions for the food, beverage and hospitality industries for nearly 35 years. Customers count on Marriner for effective, Clarity-driven communications to champion the voice of the target and provide a competitive advantage. Marriner’s customers include such notable brands as Advanced Food Products, Butterball, Campbell’s, Enjoy Baltimore County, Frontier Airlines, J&J Snack Foods, the Maryland Office of Tourism, Nestlé, Perdue Farms and Post Holdings. Visit marriner.com or marriner.com/work to explore Marriner’s portfolio.
