Marriner Marketing has been named a key agency partner for the Maryland Horse Park System (MHPS), bringing extensive expertise in travel and tourism to elevate Maryland’s profile as a leading equestrian destination. Funding for the project is made possible by a grant from the Maryland Office of Tourism, Film & The Arts.
After a thorough and competitive procurement process, MHPS awarded Marriner Marketing the opportunity to craft a cohesive brand identity and design a compelling campaign aimed at attracting both national and international visitors to Maryland’s newly formed equestrian network. This four-pronged system includes the Prince George’s Equestrian Center in Prince George’s County, the Fair Hill Special Events Zone in Cecil County, Pimlico Race Course in Baltimore and the Maryland Horse Library & Education Center in Baltimore County.
The partnership’s primary objective is to position Maryland as a top equestrian destination, encouraging extended stays and building a reputation that firmly establishes the state as a hub for horse culture on a national and global scale.
“We are excited to work with Marriner Marketing to build a unified strategy for the Maryland Horse Park System,” said Ross Peddicord, Executive Director of the Maryland Horse Industry Board, a program in the Maryland Department of Agriculture. “Based on the agency’s proven track record in brand development and successful partnerships with Visit Maryland and Discover Baltimore County, we know we selected the right partner to showcase Maryland’s rich equestrian heritage and attract visitors from around the world.”
David Melnick, Partner & EVP of Brand Integration at Marriner Marketing, added: “We are thrilled to join forces with the Maryland Horse Park System to create a brand that celebrates Maryland’s equestrian legacy. Our collaborative, clarity-led process will be key in developing a campaign that puts Maryland on the map as a must-visit destination for horse enthusiasts.”
ABOUT THE MARYLAND HORSE PARK SYSTEM
Developed by the Maryland Horse Industry Board, the Maryland Horse Park System is an alliance of four cornerstone equestrian destinations – Prince George’s Equestrian Center, Fair Hill Special Events Zone, Pimlico Race Course and the Maryland Horse Library & Education Center. In partnership with qualifying Affiliate Members, the unified mission is to promote Maryland as a world class equine industry and destination.
ABOUT MARRINER MARKETING
As a brand transformation agency, Marriner Marketing Communications has been a leader in providing integrated solutions for the food, beverage and hospitality industries for nearly 35 years. Customers count on Marriner for effective, Clarity-driven communications to champion the voice of the target and provide a competitive advantage. Marriner’s customers include such notable brands as Advanced Food Products, Butterball, Campbell’s, Enjoy Baltimore County, Frontier Airlines, J&J Snack Foods, the Maryland Office of Tourism, Nestlé, Perdue Farms and Post Holdings.
