Marriner Marketing, a leading brand transformation agency, proudly announces two wins at the 2025 American Advertising Awards, earning recognition for a creative marketing activation on behalf of Baltimore County Tourism and an engaging B2B website for J&J Snack Foodservice.
A Silver ADDY award recognized Marriner’s painted rocks activation, a guerilla marketing effort designed to showcase Baltimore County as a destination filled with unexpected surprises and hidden gems. The campaign featured 70 hand-painted rocks––each featuring the county’s branding, a hashtag and URL––hidden throughout popular playgrounds and parks in Pittsburgh. The eye-catching objects inspired families to uncover something new and share, mirroring the spirit of discovery visitors can expect in Baltimore County.
“Marriner’s innovative approach to the painted rock activation brought Baltimore County’s uniqueness to life in a truly out-of-the-box way,” said Abigail Vitaliano, Deputy Director of the Baltimore County Department of Economic Development and Workforce Development. “We’re thrilled to see this creative work recognized by the ADDYs this year!”
The agency secured a second Silver ADDY award for the J&J Snack Foodservice website, a visually engaging platform that balances fun with functionality. With backend usability in mind, the improvements make it easy to update content while showcasing the brand’s versatile product portfolio.
Norma Abbattista, Senior Director of Marketing – Foodservice at J&J Snack, commented, “Marriner’s understanding of our business made all the difference in this initiative. They delivered a website that balances the fun of our brand with the practical needs of foodservice operators. It’s visually exciting, easy to navigate and built with tools that make updates simple for our team.”
Jessica Painter, VP of Creative at Marriner, remarked, “Being honored at the ADDYs this year highlights what we do best––blending creativity, strategy and innovation to elevate brands in food and tourism. The Baltimore County activation was a perfect example of how we transform insights into engaging experiences that spark curiosity and connection. And with J&J, we were able to make their digital presence as dynamic as their products. These awards are a testament to the creativity and expertise our team brings to every project.”
ABOUT THE ADDY AWARDS
The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting more than 25,000 entries every year in local AAF Ad Club competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising.
ABOUT MARRINER MARKETING
As a brand transformation agency, Marriner Marketing Communications has been a leader in providing integrated solutions for the food, beverage and hospitality industries for nearly 35 years. Customers count on Marriner for effective, Clarity-driven communications to champion the voice of the target and provide a competitive advantage. Marriner’s customers include such notable brands as Advanced Food Products, Butterball, Campbell’s, Discover Baltimore County, Frontier Airlines, J&J Snack Foods, the Maryland Office of Tourism, Nestlé Professional Solutions, Perdue Farms, Post Holdings and Simplot. Visit marriner.com or marriner.com/work to explore Marriner’s portfolio.
