How we uncovered Atlas Metal’s true differentiator in a sea of stainless steel.
In the world of serving line equipment manufacturers, things like reliability and durability have become table stakes. Atlas Metal was seeking a way to stand out in a marketplace flooded with cold copy and monotonous equipment photography.
Heart, soul and dedication to handcrafted quality are what make a lasting impression.
Making Metal Personal. This new brand ethos is a simple phrase that allows Atlas Metal to demonstrate its hands-on approach in a lighthearted way, highlights the people who make Atlas great and sets the brand apart from its competitors.
Following the rebrand, sales experienced four-year cumulative growth of 25.5%.
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