Cholula Foodservice
Hot sauce, as a category, is a commodity. It's just a box to check for operators, so they don't put much stock into it. Add in the regional fandom for some hot sauces and the category seems set, which is why we decided that Cholula® isn't so much a hot sauce, but something more. We tapped into consumers' undying love for this challenger brand and developed a new positioning and an entirely new category, because "It's not hot sauce—it's Cholula!"
- Advertising
- Brand Development
- Collateral & Sales Support
- Digital
- Email Marketing
- Interactive
- Media
- Packaging
- Social
- Strategic Planning
- Strategy