Nestlé Professional

Nestlé Professional

Satisfied shoppers are shoppers who find what they want. That’s why we’re using proprietary research to reposition Nestlé Professional’s foodservice at deli division. By showing operators that Nestlé Professional is a resource for trends, insights and restaurant-quality meals, we’re establishing the brand as their partner in making shoppers’ lives better.

  • Advertising
  • Brand Development
  • Collateral & Sales Support
  • Digital
  • Email Marketing
  • Interactive
  • Media
  • Social
  • Strategy
What better place to help deli operators resonate with shoppers than in a deli environment? For the 2017 International Deli Dairy Bakery Association show, we transformed Nestlé Professional’s booth to showcase how its insights can better help deli operators satisfy customers.

What better place to help deli operators resonate with shoppers than in a deli environment? For the 2017 International Deli Dairy Bakery Association show, we transformed Nestlé Professional’s booth to showcase how its insights can better help deli operators satisfy customers.

Each wall of the booth included data points and representative testimonials, telling the stories of a deli customer, deli operator and Nestlé Professional chef.

Each wall of the booth included data points and representative testimonials, telling the stories of a deli customer, deli operator and Nestlé Professional chef.

Left: The channel-relevant booth included a grab-and-go case, hot bar, cold bar, made-to-order station and beverage display with signage to highlight shopper insights, as well as point-of-purchase materials to mimic an in-store deli department. Right: This indicative print ad used industry research to highlight Nestlé Professional’s position as a prepared foods resource for insights and solutions that help operators provide answers to the consumer question: “what’s for dinner?”

Left: The channel-relevant booth included a grab-and-go case, hot bar, cold bar, made-to-order station and beverage display with signage to highlight shopper insights, as well as point-of-purchase materials to mimic an in-store deli department. Right: This indicative print ad used industry research to highlight Nestlé Professional’s position as a prepared foods resource for insights and solutions that help operators provide answers to the consumer question: “what’s for dinner?”

Leveraging current and relevant trends and insights, we created infographics to highlight shopper profiles, helping operators further optimize their prepared foods department.

Leveraging current and relevant trends and insights, we created infographics to highlight shopper profiles, helping operators further optimize their prepared foods department.

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