Plastics Industry Association

Plastics Industry Association

In the wake of negative public perceptions and an unpredictable economy, it was more important than ever for the Plastics Industry Association (PLASTICS) to be a supportive resource for their members and the entire plastics industry. To help members continue to make a positive impact, we had to convey that PLASTICS is bigger than the material—it’s about changing lives for the better.

  • Advertising
  • Brand Development
  • Collateral & Sales Support
  • Digital
  • Interactive
  • Print
  • Public Relations
  • Strategic Planning
  • Strategy
We used hard-hitting, impactful numbers to communicate the power behind the plastics industry, homing in on one person directly affected by the positive role of plastics.

We used hard-hitting, impactful numbers to communicate the power behind the plastics industry, homing in on one person directly affected by the positive role of plastics.

We developed video content to further showcase the concept.

In an effort to recruit new members, we redesigned the Why Join page of plasticsindustry.org to better encourage membership.

In an effort to recruit new members, we redesigned the Why Join page of plasticsindustry.org to better encourage membership.

To help PLASTICS empower its members, we created a responsive, search-forward website hosting articles, infographics, quizzes and more to help change the conversation about plastics.

To help PLASTICS empower its members, we created a responsive, search-forward website hosting articles, infographics, quizzes and more to help change the conversation about plastics.

We supported the launch of the website by creating an interactive booth experience at the world’s leading plastics trade show.

We supported the launch of the website by creating an interactive booth experience at the world’s leading plastics trade show.

Throughout NPE: The Plastics Show, the new PLASTICS branding was on display.

Throughout NPE: The Plastics Show, the new PLASTICS branding was on display.

To highlight the purpose behind PLASTICS and bring forward key member benefits, we created a lookbook utilizing plastic itself as well as impactful imagery that depicts the faces of the industry.

To highlight the purpose behind PLASTICS and bring forward key member benefits, we created a lookbook utilizing plastic itself as well as impactful imagery that depicts the faces of the industry.

more work

back to client list