The Sugar Association

The Sugar Association

Sugar is nature’s oldest sweetener and has been loved for generations. However, our Clarity CaptureSM process showed us that when consumers are inundated with outdated and misleading information about sugar, they often have skewed perceptions and form misguided opinions. This is particularly dangerous in today’s age of keyboard cowboys and because of the speed with which content spreads. So Marriner crafted a campaign for the Sugar Association to combat the myths about sugar and spread the message that a balanced life is a sweet life.

  • Brand Development
  • Content Kit
  • Digital
  • Interactive
  • Public Relations
  • Social
  • Strategic Planning
  • Strategy
  • Videos
The responsive, editorial-style site was designed to make the headlines the hero, so our content would always be king.

The responsive, editorial-style site was designed to make the headlines the hero, so our content would always be king.

Bold color on the dark background highlighted how sugar can make life sweeter, and the site was full of microinteractions to give a more dynamic experience.

Bold color on the dark background highlighted how sugar can make life sweeter, and the site was full of microinteractions to give a more dynamic experience.

An editorial site needs large amounts of information to support it, so we developed a wide range of content in order to further the message of the association.

An editorial site needs large amounts of information to support it, so we developed a wide range of content in order to further the message of the association.

We also developed content kits for Sugar Association members with infographics, GIFs, videos and more so they were able to amplify our message.

We also developed content kits for Sugar Association members with infographics, GIFs, videos and more so they were able to amplify our message.

Still images are important, but we responded to the increasing need for more dynamic content in order to capture people’s attention.

Still images are important, but we responded to the increasing need for more dynamic content in order to capture people’s attention.

Some stories are best told through video, so we developed explanatory videos highlighting various facts about sugar.

The humanity behind the commodity is an important part of the sugar story. The farmers, researchers and producers driving the industry each bring a unique perspective that deserves to be showcased.

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