Nestlé Vitality
Flavor Set Free
How we made a refreshing mark on the craft beverage landscape with the right route-to-market strategy.
The Challenge
Amid the surging popularity of tea and lemonade, Nestlé Vitality sought to capitalize on the trend by launching an enhanced line of modern beverages. The challenge was to introduce these craft beverages with a compelling brand value proposition.
The Clarity
Nestlé’s nationwide sales and culinary support gave operators the perfect way to evolve their beverage programs with minimal risk.
The Transformation
We brought the power of Nestlé’s research and development into a craft market. Our strategic plan was complemented by a vibrant brand look and differentiated value proposition, enabling Nestlé Vitality to position itself as a refreshing and innovative player in the flavored tea and lemonade segment.
We created vibrant, dynamic and differentiated sales tools to match the brand’s bright, unique products.
New photography showcased the beauty of the flavored tea and lemonade beverage bases and created a connection with end users.
The spirit of refreshment was carried throughout the promotional materials to launch the new flavored tea and lemonade beverage bases.
When a product is created to meet a specific consumer demand, it only makes sense to highlight that demand in an impactful and engaging way—infographics made this key information more digestible for sell-in.
Results and Impact
Nestlé Vitality Flavored Teas and Lemonades gained traction at colleges and universities as well as small regional chains.
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